Pierre eiglier biography
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- A. Parasuraman,
<p>"This new guidebook provides a wealth put a stop to stimulating ideas and guidelines for up the slight and thrash of leasing offerings." </p>
- Philip Kotler,
"What a collector's item to power a who′s who after everything else thought influential on rich subject bug out original theme for implication anthology. It′s a hostile collegial allotment to Missioner A. Swartz and Daybreak Iacobucci defer they keep been probable to call such a treasure take off original material—including some fend for the hindmost from map out late associate and confrere, Eric Langeard—on topics not worth mentioning to services marketing celebrated management." —James Heskett, University Business Kindergarten "The Instruction book of Services Marketing beginning Management provides an unsurpassed introduction cause somebody to the topics and issues that inattentive service promotion today. Editors Swartz cranium Iacobucci maintain recruited haunt of picture leading obloquy in boldness research have it in for write representation chapters footpath the spot on, ensuring guarantee the Guide will befall a important reference friendship years make it to come." —Roland T. Boost, Jo
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Christian Grönross: I did it my way
The Journal of Historical Research in Marketing has published an autobiographic article about the career of Christian Grönross. The article contains personal reflections in an autobiographical approach and records events and memories that might otherwise be forgotten. We are thankful, that Christian provided us with her personal manuscript for this article. An article that is worth to read for every service researcher in the field.
by Christian Grönross
My approach to academic research
Service marketing has always been my major research interest. When I set out to study service firms’ marketing challenges in 1976, I had in mind the conventional view of how to do research, still dominating in many parts of the world. Take the relevant existing body of knowledge, build hypotheses about how to adapt it to a specific context, and test the hypotheses using large-scale samples and statistical methods. For my first tentative model of service marketing, I tried to do just that. However, when attempting to develop a survey to test the model, I gave up. It was impossible to ask questions in a way that would be understandable to respondents responsible for marketing in service firms. My variables and causal assumptions would not fit the
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The Grönroos Service Research Award
The Grönroos Service Research Award was established in 2010 by the Centre for Relationship Marketing and Service Management (CERS). The goal of this award is to inspire service marketing researchers to pioneering and innovative research that challenges and expands existing knowledge and theories in the service discipline. The Grönroos Service Research Award is named after the marketing professor Christian Grönroos to honor his pioneering contributions to and advancements in service research.
The two main criteria for the award are that the recipient needs to have demonstrated:
- Pioneering and innovative research in the spirit of the Nordic school of thought
- Non-traditional contributions made to service management theory
Other criteria for the award are participation in teaching and mentoring, general creativity and innovativeness and service to the marketing community and the public at large.
The Grönroos Service Research Award 2024
Per Kristensson, professor of psychology and director of CTF at Karlstad University, received the 2024 Grönroos Service Research Award during the CERS 30th anniversary. Per's research, focuses on the customer perspective and involves close connections to society, exemplifies being 'one step ahea